Тема по английскому языку бизнес план

Business plan English (бизнес план на английском)

Составим бизнес-план на английском языке (с переводом на русский язык) для иностранного инвестора.

В бизнес-плане используются термины и понятия соответствующей отрасли, применяемые в стране, для которой делается бизнес-план. Естественно, предоставляется и текст бизнес-плана на русском языке.

Бизнес-план составляется в соответствии со стандартами ЮНИДО. Примерная структура бизнес-плана производства (на английском):

Mission and Philosophy, History, Competitive advantages, Business organization, Structure, Key departments, Geography, Distribution channels, Present market positions.

2. Products / Services:

Industry, Market and Competitive performance, Used Market Analysis Methods, Industry, Customer Profile, Market, Competitors.

3. Strategic plan:

General Tasks, Products Development Strategy, Success Criteria, Market and Pricing Policy.

4. Marketing Plan:

Marketing Activities, Advertising and Sales, Sales Forecast.

5. Operating Plan:

Start-Up Investments, Operating Activities.

6. Risks and Risk reduction Strategies:

Marketing Risks, Financial Risks, Political and Social Risks, Technology Risks, Criminal Risks, Ecological Risks.

7. Financial Plan:

Financial Forecasts, Summary of Financing requirements, Financial proposal.

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Презентация бизнес-плана на английском языке «Салон по аренде автомобилей»

Презентация является финальной частью проектной деятельности учащихся в рамках элективного учебного предмета Бизнес-курс английского языка (предпрофильная подготовка )

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Car Rent Service “ Alyonushka ” Made by Rosotvtcev

The shop will be based on BMW cars. We will give cars to other people from 1 day to 2 weeks.

This shop will be for mans? Womans and family at all. At start I’m will work single, And when I will have enoudh money, I will take some customers to work.

Goal My goal is raise more than 100 000 roubles per month And I want to take new friends on this work

Research the demands of the buisness For start I need about 3 000 000 roubles . 2 millions for by a BMW cars, and 1 million is for rent a garage for this cars I want to by garage near the subway “ Dybenko ”. It will be good variant to stay here, near subway station, Because a lot of people need a car.

Products BMW cars such as: BMW E34 BMW X7 BMW M5 and other

Strategy At start it will be little cost of a rent , To take trust of people? And next it will be more expensive. If you were good driver and were accuracy with car? We will give you some bonuses.

I want to develop my business, To achieve the goals, about a half-year. I really hope that I can do it!

Источник

Реферат: Бизнес-план /english/

Название: Бизнес-план на английском языке

Автор: Масуренков Владислав

Домашняя Лаборатория Компьютерных Исследований

Примечание: Написан мной и еще парой человек по курсу «Написание бизнес-плана». Правда 80% сделал я.

Rostov State University

consultation of computer and software

1. Mission Statement

2. Industry Analys

3. Marketing Plan

5. Break-Even Analysis

6. Cash Flow Projection

7. Organisation Plan

Привет! На рынке компьютерных услуг сейчас в Ростове существуют три фирмы, которые оказывают компьютерные услуги. Этими фирмами являются Гендальф, Ком, Инф.

Несмотря на то, что эти фирмы оказывают компьютерные услуги, они не являются нашими конкурентами, так как нацелены на другую категорию покупателей. Эту ситуацию вы можете увидеть на данном графике. Основными покупателями наших конкурентов являются компании, причем преимущественно те, которые уже имеют опыт работы с компьютерами. Мы рассчитываем продавать свои услуги прежде всего частным лицам, причем преимущественно неопытным в этой сфере. Привлечь данную категорию клиентов мы сможем прежде всего низкой ценой и высоким качеством. Кроме того, наша реклама будет размещена в общедоступных средствах массовой информации, и рассчитана на большое число потенциальных покупателей.

Преимущество нашего проекта заключается в том, что он требует маленьких вложений, а низкие издержки обеспечат большую доходность.

На оказание одной дополнительной услуги наша фирма будет тратить всего 22 рубля. Продавать же ее мы будем за 50 рублей, что значительно дешевле, чем она стоит у наших конкурентов. Качество наших услуг будет не только таким же, но и намного выше.

Залогом успеха нашей фирмы является высококвалифицированный персонал, о котором вам расскажет ТЛ.

Hеllo! In the market of computer services now in Rostov exist three firms, which provide computer services. These firms are: Gendalf, Computer Ingeniring and Informatika.

Thought these firms provide computer services, they are not our competitors, because aimed at other category of the buyers. This situation you can see on the given diagram. The basic buyers of our competitors are the companies, and in general that, which already has experience of work on the computers. We plan to sell the services above all to the home computer users, and in general inexperienced in this sphere. To attract that category of the customers we can above all by the low price and high quality. Besides, our advertising will be placed in popular mass media and planed for large number of the potential buyers.

The advantage of our project consists that it requires small investments and the low costs will ensure large profit.

For providing of one additional service our firm will spend only 22 roubles, but we shall sell it for 50 roubles, that is much cheaper, than it costs at our competitors. The quality of our services will be not only same, but also is much higher.

Pledge of our success is in the high qualitative personnel, about which Tovstolutskaia Larisa will tell.

Our consumers are all firms and organizations, which use computers, everyone, who needs office software and also home computer users. Our partners: Firms, which create the software for at home and office, distributors of the firms-manufacturers of inventory materials and internet Providers. Service of our firm: recommendation for purchase of computer, protection and rescue computer viruses, teaching to computer’s using, selling and installing programs, consultation about the computer’s modernisation. The activity of firm will be distributed in Rostov region.

Main idea of our Firm: «We’ll make computer easy for you». We’ll help people to find themselves in the computer and software world. The basic technology : the individual work with each customer. Image of the company: with the help of advertising we consider to create image of the solid company, working with firms and the private persons.

Computer sales grew by 14 % over 1996. The selling of the programs has increased in 1997 by 15.3 %. The receipts of realization of the programs have grown on 13-17 %. In Russia the growth of sale of the company «Vist» in 1996 has left 23 % in comparison with 1996.

About 40-60 % of new firms have appeared in our industry in the last three years. The main three competitors have appeared for the last 2-5 years.

The main competitors are «Informatika», «Computer-engineering» and «Gendalf».

Recently have been introducted internet-services and many new programs.

Our business is better than business of our competitors because: we give our buyer two completely new services, which should result that from us in our customers buying other kinds of services, which our competitors render. For reason of rendering of initial service (advice at a choice of the computer) the buyer not only will trust our firm, but also will depend on it.

The greatest force has our main competitor «Informatika». It for a long time was in the market and has additional advantages by sale of our services, since is also seller of computer engineering. The buyers frequently buy the programs simultaneously with purchase of the computer. The other main competitors have only one advantage, that they have been in the market for a long time and have usual reputation.

The characteristic of our basic buyers:

· Home computer users. Financial condition above the average. Style of life: employed by work. Education is not technical. An educational level rather high, most likely a university, college or institute degree. Reason of purchasing: purpose to purchase the computer at absence of the information about its required properties or problem with the already bought computer.

· Organisations. Average or large enterprise. Reason of purchasing: purpose topurchase some computers and software.

At our competitors main goods is not sale of such services, which we are going render. The basic customer of our competitors are firms, using in the work the specialized programs. The basic advantage of our competitors that they for a long time have left on the market. Also our competitors sell computers and many different programs. Advertising our competitors not designed for the initial customer. The advertising is distributed in the specialized newspapers and magazines about existence of which the beginner in the computer world (newspapers » That, Where, How mach. Computers and Office’ technique.» and «Server»).

Positioning our competitors:

Our Customers are the people or organizations, which are going for the first time to get the computer or have got it recently.

At us services will buy because of many number of advertising in those journals, TV and radio programs , which are designed first of all for the inexperienced buyer. Our advertising will designed for a wide audience and will place in the popular local editions, radio and outdoor advertising. Our publicity: free-of-charge consultation on the phone, participation in exhibitions, edition of the inexpensive brochures with the basic information on computers, their device and basic programs.

Rent and utilities: 5000p/month

Printing/Promotion/Advertising: 5000 (1-st six month 10000)

Office Supplies: 270/mo

Legal and License: 5000/year (year = December)

Main computer and software amortisation: 1100/mo

Product costs = labour cost per job + man’license

Specialist’s wages: 20/hour

Each of man can worked: 175hour/mo

Product costs: 22/unit

Selling Prise = 50/hour

Main Investment From Owner = 200000p

Initial Investment at office’ equipment = 55000p from main investment

Название: Бизнес-план /english/ Раздел: Топики по английскому языку Тип: реферат Добавлен 03:42:06 25 февраля 2008 Похожие работы Просмотров: 799 Комментариев: 12 Оценило: 2 человек Средний балл: 5 Оценка: неизвестно Скачать

Forms of costs	Number	Cost of number	Total costs
Apartment
Rent	1	5000	5000
Total:	5000
Equipment
Computer table	4	715	2860
Office table	2	1500	3000
Working chair	6	600	3600
Customer chair	8	300	2400
Divan	1	1500	1500
Xerox	1	2300	2300
Cash desk	1	2000	2000
Journal table	1	420	420
Air-conditioner	1	3000	3000
Phone	2	250	500
Bookcase	1	650	650
Safe	1	5000	5000
Lavatory	1	5000	5000
Other software	1	10000	10000
Main computer	1	12000	12000
Working computer	4	6000	24000
Standard software	4	5000	20000
Total:	98230
Personnel
President	1	5000	5000
Vice President	1	3500	3500
Secretary	1	3000	3000
Total:	11500

Break-Even Analysis
Fixed costs:		23000	Break-Even:		32000
Sales	VC	FC	TC	Sales/p	Break-Even
0	0	23000	23000	0	32000
150	3300	23000	26300	7500	32000
200	4400	23000	27400	10000	32000
250	5500	23000	28500	12500	32000
300	6600	23000	29600	15000	32000
350	7700	23000	30700	17500	32000
450	9900	23000	32900	22500	32000
550	12100	23000	35100	27500	32000
650	14300	23000	37300	32500	32000
750	16500	23000	39500	37500	32000
850	18700	23000	41700	42500	32000
870	19140	23000	42140	43500	32000

Cash Flow Projection
Jan	Feb	Mar	Apr	May	Jun	Jul	Aug	Sep	Oct	Nov	Dec
Comulative													0	150	200	250	300	350	450	550	650	750	850	870
Beginning Cash													200000	102730	132300	111630	92360	74490	47020	27350	21480	18410	18140	20670
Income
Product Sales													0	7500	10000	12500	15000	17500	22500	27500	32500	37500	42500	43500
Equipment													66000	11000	0	0	0	11000	11000	0	0	0	0	0
Expenses
Rent and utilities													5000	5000	5000	5000	5000	5000	5000	5000	5000	5000	5000	5000
Office salaries													11000	11000	11000	11000	11000	11000	11000	11000	11000	11000	11000	11000
Print/Prom/Advertising													10000	10000	10000	10000	10000	10000	5000	5000	5000	5000	5000	5000
Office supplies													270	270	270	270	270	270	270	270	270	270	270	270
License													5000	0	0	0	0	0	0	0	0	0	0	5000
Product costs													0	3300	4400	5500	6600	7700	9900	12100	14300	16500	18700	19140
Total Cash out													31270	29570	30670	31770	32870	33970	31170	33370	35570	37770	39970	45410
Mountly in/out-flow													-97270	-33070	-20670	-19270	-17870	-27470	-19670	-5870	-3070	-270	2530	-1910
End Cash													102730	132300	111630	92360	74490	47020	27350	21480	18410	18140	20670	18760

Our firm forms as the small enterprise, in which 6 persons work: the president, vice-president, secretary, three experts.

The organisation structure of our Firm:

The president — Massourenkov Vladislav. He has higher economic education RSU on a speciality marketing and management. At the enterprise will working with the basic organizational questions, advertising, marketing.

The vice-president — Tovstolutckaia Larisa. Has higher economic education and correspondens diploma of applied mathematics. At the enterprise will messages accounting, to replace the president during his absence. Also will be the expert in the accounting programs.

The secretary. Has higher education . Knows English language and owns work on the computer. Will working with the time-table of work, writing of the checks, to work on the telephone, conduct under the diagrams of work of the experts.

The experts are the workers with higher education on a speciality the applied mathematics. Free possession of the computer. Each of the experts will specialize on one of directions of work:

· Operating systems and set-up of the computer.

· The graphic programs and networks.

The personnel begins to work in firm already with large initial preparation. Further increase of qualification will occur gradually during work.

For increase of quality of work participation of the personnel in the profit is planned.

(Consultation of computer and software)

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