Презентация бизнес-плана на английском языке «Салон по аренде автомобилей»
Презентация является финальной частью проектной деятельности учащихся в рамках элективного учебного предмета Бизнес-курс английского языка (предпрофильная подготовка )
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Car Rent Service “ Alyonushka ” Made by Rosotvtcev
The shop will be based on BMW cars. We will give cars to other people from 1 day to 2 weeks.
This shop will be for mans? Womans and family at all. At start I’m will work single, And when I will have enoudh money, I will take some customers to work.
Goal My goal is raise more than 100 000 roubles per month And I want to take new friends on this work
Research the demands of the buisness For start I need about 3 000 000 roubles . 2 millions for by a BMW cars, and 1 million is for rent a garage for this cars I want to by garage near the subway “ Dybenko ”. It will be good variant to stay here, near subway station, Because a lot of people need a car.
Products BMW cars such as: BMW E34 BMW X7 BMW M5 and other
Strategy At start it will be little cost of a rent , To take trust of people? And next it will be more expensive. If you were good driver and were accuracy with car? We will give you some bonuses.
I want to develop my business, To achieve the goals, about a half-year. I really hope that I can do it!
Источник
Пример оформления бизнес-плана для получения финансирования малого бизнеса в США (на английском языке)
BUSINESS PLAN
ENTER YOUR BUSINESS NAME
Enter your name
SECTION 1: THE BUSINESS PROFILE
Description of My Business
(Session 1): Describe your product or service.
Targeted Market and Customers
(Session 1): Describe your customer profile and why customers want or need your product or service.
Growth Trends In This Business
(Session 1): Is the market for your product or service growing or shrinking?
Pricing Power
(Session 1): Explain the unique qualities or circumstances concerning your product or service that will enable you to maintain profitable pricing.
SECTION 2: THE VISION AND THE PEOPLE
(Session 2): Describe convincingly that you are passionately committed to your new business and have the realism to make inevitable hard choices.
THE PEOPLE
Work Experience Related to My Intended Business
(Session 2): Describe your work experience in the business you plan to start including a list of your skills and knowledge, which will be required in your business.
Personal Background and Education Credentials
(Session 2): Describe yourself, including your education.
SECTION 3: HOME BASED BUSINESS ISSUES
1. Factors in Selecting the Business
(Session 3): Describe your considerations for selecting your home business and list:
1. Your experience in the business
2. Why appropriate for home based
3. Your utilization of Internet and communications tools
4. Home based zoning and licensing required
5. Your competition
2. The Home Based Business Format
(Session 3): Describe if the business is part-time (moonlighting) or full time.
1. If a full time business describe your preparations before quitting your job
(see check list in session)
2. Conflict of interest management
(Session 3): If business is part-time describe your conflict of interest policy and compartmentalization of job and business.
3. Operating personnel
(Session 3: Describe the personnel who will be involved in operating the business including any family members. Describe participation and responsibilities.
SECTION 4: FINANCING
Financing Strategy
(Session 4): Provide a chart or spreadsheet showing all of the sources of your start-up capital. Explain any government assistance or loan guarantee programs you intend to apply for.
If your business is for use with potential lenders, include a cash flow projection and projected income statements to show sources of repayment of loans. Be conservative in your forecasts.
List your sources of referrals to lending institutions. (Your accountant, etc.)
SECTION 5: ORGANIZATION
Business Organization
(Session 5): Explain the form of business organization you intend to use and why it is best for your business.
Professional Consultants
(Session 5): List the names of your lawyer, accountant, insurance agent and any other professionals.
Licenses
(Session 5): List what licenses you will require to go into business.
SECTION 6: LICENSES, PERMITS AND BUSINESS NAMES
Due Diligence Procedures for Licenses, Permits and Business Names (Session 6):
List the following:
DBA: List the name you intend to do business as
Zoning: Indicate if the zoning if appropriate for your intended office location
Licenses: List the appropriate licenses you will need at the local, state, and federal level
Trademark: Indicate your trademark intentions if any exist
Sellers Permit: List any sellers permits that you may need
EIN: Indicate if you will obtain an employers identification number
SECTION 7: INSURANCE
Insurance
(Session 7): List the forms of insurance coverage including costs are anticipated.
SECTION 8: COMMUNICATIONS
Computer and Communications Tools
(Session 8): Furnish a tabulation of each piece of equipment you intend to use including a description and the budget for each. You can use the following as a guide.
Communications
Enter a description and budget of all communications equipment.
Telephones
Enter a description and budget for all telephone equipment.
Facsimile
Enter a description and budget for all fax equipment.
Computers
Enter a description and budget for all computer equipment.
Internet
Enter a description and budget for necessary Internet access and providers.
SECTION 9: ACQUISITIONS
Due Diligence Procedures for Acquisitions
(Session 9): List the following:
Your consulting team: Attorney, accountant, banker, broker, etc.
Verification of seller’s revenues: how you plan to authenticate.
Sellers records to be inspected: Financial statements, income tax returns, sales backlog, cash deposit records, utility bills, accounts payable and receivable, backlog, financial comparisons of similar businesses, etc.
Inspections and approval of leases and contracts.
Appraisals, as appropriate.
If a franchise, interview with randomly selected franchisees.
Finance plan for acquisitions: include sources including seller financing.
Value of goodwill.
Method of purchase: stock, assets, etc.
SECTION 10: PREMISES
Location Criteria
(Session 10): Outline your location criteria.
• space requirements
• future requirements
• site analysis study if needed (attach)
• demographic study if needed (attach)
• lease check-off list (attach)
• estimated occupancy cost as a % of sales
• zoning and use approvals
SECTION 11: ACCOUNTING AND CASH FLOW
Accounting
(Session 11): Furnish, as a separate exhibit of your starting balance sheet and projected income statements for the first six months to one year.
Cash Flow Planning
(Session 11): Provide a separate exhibit of your one year cash flow analysis including estimated sales, all costs and capital investments.
Provide a checklist of all expense items for input into your cash flow projection.
Analysis of Costs
(Session 11): What are all of my costs: fixed, variable, product, delivery, etc.
Internal Controls
(Session 11): Explain your: Intended internal controls and cash controls, check signing policy, strategy for controlling shrinkage and dishonesty and control of incoming merchandise.
SECTION 12: E-COMMERCE
E-Commerce Plans
(Session 12): Describe in detail how you plan to use the Internet in marketing your product or service.
E-Commerce Budgeting
(Session 12): Provide a detailed breakdown of the costs involved in creating, operating and maintaining your e-commerce activities.
E-Commerce Competition
(Session 12): Describe how your best competitors utilize e-commerce and your strategy to improve on their practices.
SECTION 13: MARKETING
Marketing Plan
(Session 13): Describe your overall marketing and sales strategy including how you plan to get and retain customers.
Advertising and Promotion Plans
(Session 13): Describe your plans and budgets for advertising and promotions.
Purchasing and Inventory Control
(Session 13): See “how to buy” checklist.
Training Policies
(Session 13): Describe your plans for hiring and training your sales associates.
The Competition
(Session 13): Describe your strongest competitors and how you intend to compete.
How I Plan to Take Advantage of Competitors Weak Points
(Session 13): List your competitor’s shortcomings and how you can capitalize on them.
SECTION 14: MANAGING EMPLOYEES
(Session 14): Describe the services to be provided by your Payroll Service Provider and identify the provider.
(Session 14): Include copies of job descriptions for all employees you intend to hire.
(Session 14): Include a copy of the job application form and screening procedures you intend to use.
(Session 14): Provide a copy of your intended benefits package.
(Session 14): Provide a copy of your employee handbook.
(Session 14): Outline your initial and ongoing training programs for employees.
(Session 14): Identify the labor attorney who will be advising you on employee matters.
SECTION 15: GROWTH PROGRAM
Expansion
(Session 15): Describe your growth: You might include development of profitable pilot operation, sources of financing, cash flow, accounting system in place, incentive compensation plan for managers, benefits package and policies, economics of scale.
Handling Major Problems
(Session 15): Describe scenarios of adverse conditions and how you intend to respond to them. For example how you would plan to handle a 25% reduction in sales, or new competitions, etc.
Prepare a cash flow projection based on lowered expectations and show how and where you would reduce costs to maintain liquidity.
Источник
Примеры бизнес плана на английском языке с переводом
Название: Бизнес-план на английском языке
Автор: Масуренков Владислав
Домашняя Лаборатория Компьютерных Исследований
Примечание: Написан мной и еще парой человек по курсу «Написание бизнес-плана». Правда 80% сделал я.
Rostov State University
consultation of computer and software
1. Mission Statement
2. Industry Analys
3. Marketing Plan
5. Break-Even Analysis
6. Cash Flow Projection
7. Organisation Plan
Привет! На рынке компьютерных услуг сейчас в Ростове существуют три фирмы, которые оказывают компьютерные услуги. Этими фирмами являются Гендальф, Ком, Инф.
Несмотря на то, что эти фирмы оказывают компьютерные услуги, они не являются нашими конкурентами, так как нацелены на другую категорию покупателей. Эту ситуацию вы можете увидеть на данном графике. Основными покупателями наших конкурентов являются компании, причем преимущественно те, которые уже имеют опыт работы с компьютерами. Мы рассчитываем продавать свои услуги прежде всего частным лицам, причем преимущественно неопытным в этой сфере. Привлечь данную категорию клиентов мы сможем прежде всего низкой ценой и высоким качеством. Кроме того, наша реклама будет размещена в общедоступных средствах массовой информации, и рассчитана на большое число потенциальных покупателей.
Преимущество нашего проекта заключается в том, что он требует маленьких вложений, а низкие издержки обеспечат большую доходность.
На оказание одной дополнительной услуги наша фирма будет тратить всего 22 рубля. Продавать же ее мы будем за 50 рублей, что значительно дешевле, чем она стоит у наших конкурентов. Качество наших услуг будет не только таким же, но и намного выше.
Залогом успеха нашей фирмы является высококвалифицированный персонал, о котором вам расскажет ТЛ.
Hеllo! In the market of computer services now in Rostov exist three firms, which provide computer services. These firms are: Gendalf, Computer Ingeniring and Informatika.
Thought these firms provide computer services, they are not our competitors, because aimed at other category of the buyers. This situation you can see on the given diagram. The basic buyers of our competitors are the companies, and in general that, which already has experience of work on the computers. We plan to sell the services above all to the home computer users, and in general inexperienced in this sphere. To attract that category of the customers we can above all by the low price and high quality. Besides, our advertising will be placed in popular mass media and planed for large number of the potential buyers.
The advantage of our project consists that it requires small investments and the low costs will ensure large profit.
For providing of one additional service our firm will spend only 22 roubles, but we shall sell it for 50 roubles, that is much cheaper, than it costs at our competitors. The quality of our services will be not only same, but also is much higher.
Pledge of our success is in the high qualitative personnel, about which Tovstolutskaia Larisa will tell.
Our consumers are all firms and organizations, which use computers, everyone, who needs office software and also home computer users. Our partners: Firms, which create the software for at home and office, distributors of the firms-manufacturers of inventory materials and internet Providers. Service of our firm: recommendation for purchase of computer, protection and rescue computer viruses, teaching to computer’s using, selling and installing programs, consultation about the computer’s modernisation. The activity of firm will be distributed in Rostov region.
Main idea of our Firm: «We’ll make computer easy for you». We’ll help people to find themselves in the computer and software world. The basic technology: the individual work with each customer. Image of the company: with the help of advertising we consider to create image of the solid company, working with firms and the private persons.
Computer sales grew by 14 % over 1996. The selling of the programs has increased in 1997 by 15.3 %. The receipts of realization of the programs have grown on 13-17 %. In Russia the growth of sale of the company «Vist» in 1996 has left 23 % in comparison with 1996.
About 40-60 % of new firms have appeared in our industry in the last three years. The main three competitors have appeared for the last 2-5 years.
The main competitors are «Informatika», «Computer-engineering» and «Gendalf».
Recently have been introducted internet-services and many new programs.
Our business is better than business of our competitors because: we give our buyer two completely new services, which should result that from us in our customers buying other kinds of services, which our competitors render. For reason of rendering of initial service (advice at a choice of the computer) the buyer not only will trust our firm, but also will depend on it.
The greatest force has our main competitor «Informatika». It for a long time was in the market and has additional advantages by sale of our services, since is also seller of computer engineering. The buyers frequently buy the programs simultaneously with purchase of the computer. The other main competitors have only one advantage, that they have been in the market for a long time and have usual reputation.
The characteristic of our basic buyers:
· Home computer users. Financial condition above the average. Style of life: employed by work. Education is not technical. An educational level rather high, most likely a university, college or institute degree. Reason of purchasing: purpose to purchase the computer at absence of the information about its required properties or problem with the already bought computer.
· Organisations. Average or large enterprise. Reason of purchasing: purpose topurchase some computers and software.
At our competitors main goods is not sale of such services, which we are going render. The basic customer of our competitors are firms, using in the work the specialized programs. The basic advantage of our competitors that they for a long time have left on the market. Also our competitors sell computers and many different programs. Advertising our competitors not designed for the initial customer. The advertising is distributed in the specialized newspapers and magazines about existence of which the beginner in the computer world (newspapers » That, Where, How mach. Computers and Office’ technique.» and «Server»).
Positioning our competitors:
Our Customers are the people or organizations, which are going for the first time to get the computer or have got it recently.
At us services will buy because of many number of advertising in those journals, TV and radio programs , which are designed first of all for the inexperienced buyer. Our advertising will designed for a wide audience and will place in the popular local editions, radio and outdoor advertising. Our publicity: free-of-charge consultation on the phone, participation in exhibitions, edition of the inexpensive brochures with the basic information on computers, their device and basic programs.
Rent and utilities: 5000p/month
Printing/Promotion/Advertising: 5000 (1-st six month 10000)
Office Supplies: 270/mo
Legal and License: 5000/year (year = December)
Main computer and software amortisation: 1100/mo
Product costs = labour cost per job + man’license
Specialist’s wages: 20/hour
Each of man can worked: 175hour/mo
Product costs: 22/unit
Selling Prise = 50/hour
Main Investment From Owner = 200000p
Initial Investment at office’ equipment = 55000p from main investment
Our firm forms as the small enterprise, in which 6 persons work: the president, vice-president, secretary, three experts.
Источник